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Resources for Small Businesses
@ the Athens-Clarke County Library
businessman standing under street sign labeled 'Success Avenue'
 
This guide was developed to help people in business locate information they need to plan, market, and grow their businesses. Although the title says this is for small businesses, much of this information is useful for large corporations. Usually, large businesses can either pay an information professional to find and compile this information for them or they have their own librarian in-house to gather the data they need. So, this guide was developed as a way to level the playing field for smaller businesses. The intention is that businesses will make fuller use of resources at the library.


BASIC REFERENCE TOOLS

Web Sites

Business Dictionaries from Your Dictionary.com
You can browse these and decide which are your favorites. The quick and easy way to find the correct meanings of terms as they pertain to business.

U.S. Gazetteer
From the U.S Bureau of the Census. Includes population, latitude and longitude, ZIP codes and maps.

Books

Encyclopedia of Business Information Sources, 16th ed. Detroit : Gale Research Co., 2002.
Call No.: BREF 338.7 ENCYCLOP
"A bibliographic guide to more than 34,000 citations covering over 1,100 subjects of interest to business personnel" --title page.

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GENERAL SOURCES OF INFORMATION

Web Sites

Census Economic Briefing Rooms
Various economic indicators are provided with comparisons to previous figures. Presented like news briefings, this is a quick way to get updated factual data on national trends. Categories include information about manufacturing, construction, housing, retail and sales, homeownership, income, and poverty.

Georgia Department of Community Affairs (DCA)
This state agency coordinates a variety of programs and services many of which are provided at the local level through the multi-county Regional Development Centers. The DCA Web site has information on economic development, grants and loans (these are primarily available to governments and government agencies - few are available to individuals), housing, planning codes, and environmental issues. DCA conducts research on local governments and governmental authorities to collect information such as wage and salary data, and topic areas for local government management.

Georgia Quickstart
"Georgia's Quick Start program is nationally recognized for providing high-quality training services at no cost to new or expanding businesses in Georgia." The Department of Technical and Adult Education has a number of technical schools and colleges throughout the state graduating and training skilled employees.

Simon S. Selig, Jr. Center for Economic Growth, Terry College of Business, University of Georgia
"Created to convey economic expertise to Georgia businesses and entrepreneurs, the Selig Center for Economic Growth is primarily responsible for conducting research on economic, demographic, and social issues related to Georgia's current and future growth."

Terry College of Business at the University of Georgia
Provides access to information about Terry College and the News section can give you information on people and events you need to be aware of. Also lists upcoming events, seminars and programs conducted statewide by Terry College.

Books & Magazines

Georgia Trend
"The magazine of Georgia Business and Politics since 1985."
Published monthly, this slick magazine usually highlights at least one or more counties, regions, or towns for an in-depth profile. There are regular columns written by experts such as George Benson, Dean of the Terry College of Business, University of Georgia, and Bill Shipp, on the political situation. This is an excellent source for keeping up with what is going on in Georgia. Some parts of it are also available at http://www.georgiatrend.com.
The current issue and the two preceding issues are available on 1st Floor in the Browsing/Current Periodicals area of the A-CC Library. Back issues are in the Reference Stack area on second floor.

Small Business Sourcebook : the entrepreneur's resource, 14th ed. Detroit: Gale Group, 2001.
Call No.: BREF 658.022 SMALL
Includes bibliographical references and index. Contents: vol. 1. Specific small business profiles A-S -- vol. 2. Specific small business profiles T-Z, general small business topics, general small business resources (includes state and federal sections).

Entrepreneur Magazine's Successful Sales and Marketing. Irvine: Entrepreneur Media, 1999.
Call No. : BREF 658.02 no. 1809
"Smart ways to boost your bottom line."

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DEMOGRAPHICS AND STATISTICS
When reading demographic information or statistics of any kind it is important to understand what the definitions are for what is being tracked.

Web Sites

2002 Economic Census
Profiles the US economy every 5 years, from the national to the local level. Economic censuses are conducted by the Bureau of the Census in years ending with 2 and 7. For the 2002 Census, forms have been mailed to about 1 million small or new businesses. The forms request a few facts that are needed to classify businesses correctly in the census. About 4 million forms will be mailed to larger businesses in December, requesting information about business operations during calendar year 2002. Use this information to study your industry, study business markets and evaluate investment opportunities.

American Factfinder
Locate census geographies and view census data in map format. Reference Maps: Locate states, counties, urban areas, school districts, places, zip codes, census tracts, census blocks, and other census geographies. Thematic Maps: View census data in graphical format for all geographies from the nation to individual Census blocks.

County and City Data Book 2000
Great source for basic information on counties and cities, including city rankings and some statistics from other agencies.

County Business Patterns
Annual series providing local information by industry. "The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning."

Fedstats
"The gateway to statistics from over 100 U.S. Federal agencies." Follow links from this page to statistics or statistical agencies.

Georgia Community Indicators
"This is an interactive on-line resource where users can get information about their communities. The database for Community Indicators includes data for more than 450 Georgia communities. The Department of Community Affairs (DCA) has developed Community Indicators to assist users with understanding and assessing the quality of life in the State's communities. What makes Community Indicators unique is that it allows the user to obtain information about local communities and permits the user to do comparisons among communities from their own computer."

Georgia 2000 Information System
"Georgia 2000 [is] a powerful decision-support tool geared for business owners, consultants, community planners, educators and researchers. This site for demographic and statistical information on Georgia is developed by the Office of Information Technology Outreach Services (ITOS)." Georgia 2000 offers reports in the Demographic/Socioeconomic, Education, Economic Development and Health data categories. Information is compiled "from the 2000 Census, county vital statistics, economic development agencies, school districts and many more sources for Georgia and the Southeast."

Georgia Career Information System
GCIC is available only in the Athens-Clarke County Library. This is a versatile tool that can be used by almost anyone to help find a job, decide what they want to do, evaluate skills to determine what suits them, to find out what kind of training and education are required, to find out where to go in and out of state to get training to research financial aid and scholarship options, and more.
It can also be used by business people to assist in the development of job descriptions and determining payroll expectations. You can look at various industries in the state and see number employed statewide, in particular towns and what that number is projected to be in 5 years. The SKILLS test would be useful to have job applicants take to help determine whether applicant has the potential to meet the employer's needs.

State and County Quick Facts
QuickFacts tables are summary profiles showing frequently requested data items from various Census Bureau programs. Profiles are available at the national, state, and county level.

Statistical Abstract of the United States 2001
Major statistical tool from the U.S. government contains statistical tables on population, vital statistics, health, education, law enforcement, geography, environment, elections, and government. Other topics include national defense, veterans affairs, social insurance, labor, income, expenditures, prices, business, science and technology, agriculture, natural resources, energy, construction and housing, manufactures, trade, transportation, communication, banking, arts, entertainment, accommodation, and foreign commerce and aid. Also includes comparative international statistics and various other directories, as well as charts and an index.

U.S. Census 2000 Gateway
" Your gateway to Census 2000." Find links to categories of data compiled from the 2000 census.

Books & Magazines

Georgia County Guide. Tifton: Rural Development Center, Cooperative Extension Service, University of Georgia, 1981- .
Call No.: RREF 317.58
The current issue of this annual publication is kept at Ready Reference in the Reference Area. Should you need historical information, the back issues are shelved in The Heritage Room.

Georgia Statistical Abstract. Athens: University of Georgia, Terry College of Business, Selig Center for Economic Growth, 1990- .
Call No.: RREF 317.58
The 2000-2001 issue has a CD that makes searching much easier and the data can be copied and pasted, downloaded, or e-mailed. The current issue of this annual publication is kept at Ready Reference in the Reference Area. The back issues are shelved in The Heritage Room.

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FINANCING

Web Sites

Georgia Department of Community Affairs (DCA)
This state agency coordinates a variety of programs and services many of which are provided at the local level through the multi-county Regional Development Centers. The DCA Web site has information on economic development, grants and loans (these are primarily available to governments and government agencies - few are available to individuals), housing, planning codes, and environmental issues. DCA conducts research on local governments and governmental authorities to collect information such as wage and salary data, and topic areas for local government management.

Books & Magazines

Entrepreneur Magazine's Financing Your Small Business
Call No. : BREF 658.02 No. 1806
From Entrepreneur Magazine's Business Management Series. "How to raise the money you need."

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MARKET ANALYSIS AND MARKETING

Web Sites

Coca-Cola Center for Marketing Studies, Terry College of Business, University of Georgia
"...Seeks to advance professional marketing education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information." Contains links relating to marketing research.

GALILEO
Numerous articles from online databases can be searched in a variety of ways then printed, downloaded or e-mailed. Remote access is available with an Athens Regional Library system card that has no fines, fees, or other delinquencies. Call or come by the library for the updated password upon giving your name and library card number.

Books & Magazines

Rand McNally Commercial Atlas and Marketing Guide. Rand McNally & Co., c2001.
Call No.: REF 911
Revised annually this detailed, accurate and comprehensive tool has a wealth of information on the United States. The colored state maps are large and show both political and physical features. Statistics are given for counties and for MSAs (Metropolitan Statistical Areas). For the currency and quality of geographic information this tool is hard to beat.

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SUPPLIERS AND VENDORS

Web Sites

ThomasNet®
"The most comprehensive resource for industrial information." Locate companies, product information, industry news, and more. "Powered by ThomasRegister® and Thomas Regional®."

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INDUSTRIES

Web Sites

The Baker Library Industry Guides
Prepared by the Baker Library staff at Harvard Business School. "The guides are generally broad in scope, presenting information and information resources that cover the industry as a whole and its major segments. The guides are not comprehensive: the resources selected are considered the best and most useful for general research; other resources that can be particularly helpful to individual users may not be listed here." While some sources/databases are fee-based, many are free.

Industry Data Finder, Cole Library, Rensselaer at Hartford [Connecticut]
Excellent guide put together by library staff to aid research on industry. Many of the databases and sources this directs you to are free, but there are some that require a fee.

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OTHER

Census State Data Centers: Georgia - Places in Georgia to find information from the Commerce Department
Materials and services include: Printouts, extracts, tape copies, and software for accessing and downloading Census data, CD-ROM products and services, Online data services, News letter, technical journals, foreign trade, mapping capabilities, ability to copy Census maps, and TIGER maps.

State Data and Research Center
101 Marietta Street, Suite 2500
Atlanta, GA 30303
Robert Giacomini, Dir.
robert.giacomini@sdrc.gadata.org
(404) 463-1115
FAX (404) 463-1137

University of Georgia Libraries
Government Documents Department
2nd Floor
Athens, GA 30602
Mr. John Prechtel
prechtel@libris.libs.uga.edu
(706) 542-3472

Gilbert Memorial Library
Government Information Department
Georgia Institute of Technology
Atlanta, GA 30332
Barbara Walker
barbara.walker@library.gatech.edu
(404) 894-4519
(404) 894-8190

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